Future Dye

According to the World Bank; nearly 20% of all water pollution worldwide is related to the process of dyeing textiles.

To be future-proof and ever-improving our sustainability, we need to do our part. So we started with a sustainable colour revolution; choosing the Solution Dye process over traditional dying methods.

We call it Future Dye. Less water, fewer chemicals.
Compared to traditional dying methods, the Solution Dye process;

  • Consumes up to 85–95% less water during the dying process.
  • 90% less chemical consumption.
  • Up to 30–40% less energy is consumed in the process.
  • CO2 emissions are lowered by 30%.

So, how does the Solution Dye process work?
With tradition methods, colour is on the surface of the yarn. Solution dye evenly mixes the colour within.
The process goes a little something like this;
Colour pigments are mixed directly together with a raw recycled polyester base (we like to re-use our existing resources) or, virgin polyester base.
The mix is heated and the colour is evenly distributed, fabric fibres are then extruded and spun into yarn. Fabric is woven from the yarn. Future-proof jackets are made. You stay warm & awesome.

Fade-proof, future-proof.
Since the colour is mixed within the fabric fibres, constant colour can be achieved — season after season, batch after batch.
It also doesn’t fade or bleed like traditional dying methods and can withstand rough urban climates, washing machines and detergent.
Future Dye. It’s one part of how we design future-proof clothing. High quality and timeless designs that will last you season after season.