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Inspired and perhaps forced by the harsh climate of the Swedish West Coast, Elvine teamed up with rainwear specialists Grundéns to produce professional raincoats redesigned for everyday city slickers.
The West Coast of Sweden is distinguished by its rocky coast, an archipelago of 8,000 islands, and its many fishing villages. It’s also a region with foul weather and the highest rainfall in Sweden. These conditions made it the perfect breeding ground for Grundéns, which was founded there by Carl A. Grundén in 1911. The son of a fisherman, he set out to produce the world’s best rain and fishing gear.
In the 1950s, Grundéns began using PVC-coated fabrics, which is still the leading fabric worldwide for professional rainwear. As a result of the continued high standard of Grundéns rainwear, professional fishermen, sailors, and craftsmen all over the world have become close friends with the brand, including America’s Cup crew members, and the extreme crab fishers portrayed in the documentary television series Deadliest Catch.
Elvine, whose founder Daniel Mänd, the grandson of a seamstress, has also been inspired by the local conditions of Western Sweden. Elvine started out of Daniel’s own need for streetwear that was stylish and comfortable, yet functional in the rough coastal climate.
The collaboration combines Elvine’s trademark design and fit with Grundéns’ know-how and high quality production.
We decided it was time for change and a new identity for the company. The re-designed web shop and site are the first steps.
Ansgar’s lining is coated with a shine-heat reflection film, which reflects the body’s temperature and keeps you warm throughout the winter.
Elvine’s first shine-heat jacket:Shop now
Elvine’s six best selling Slimsons colors are always available for prompt delivery.Shop now
Read our interview with the amazing artist Shai and join us as he shapes up Elvine founder Daniel Mänd's summerhouse.
Read the full story
|Date/Time||2013-03-19 / 09:45 CET|
|Place||Wall of fame, Röda Sten, Göteborg|
|Material||Approx. 56 layers of spray paint|
|Date/Time||2012-08-17 / 16:20 CET|
|Material||Woodcompound, paint (6 colors)|