Interview – Evin Ahmad and Adam Wladis

Evin Ahmad has been called an unstoppable force of nature, one of Sweden’s most interesting actors and utterly irresistible. She has enjoyed a luminous acting career in theatre and film and her first book won rave reviews. Here at Elvine we couldn’t be prouder that this goddess of stage and screen likes our clothes.

Evin on Evin:
A creative artist with my roots in acting.

What’s your style?
Cool and laid-back. No cute dresses.

What do you do for Elvine?
Wear their fantastic clothes that fit me perfectly. Sporty and comfortable clothes that still look fabulous.

What do you love about Gothenburg?
The people and the sea.

What do you hate about Gothenburg?
I don’t hate anything about Gothenburg but people do keep going on about where they buy their shellfish.

Favourite part of Gothenburg:
Saltholmen because of the sea.

Favourite place in Gothenburg:
The botanical gardens, the place makes me feel calm.

Recommend an Instagram account:
@växtgäris (beautiful pictures of plants and good advice on how to look after them)

What makes you laugh?
My partner, he’s the funniest person I know.

What should retail staff bear in mind?
They should think about breathing, stress is never good. Says the person who burned out three times. Yeah, right!

The best store in the world:
All the vegetable stalls in the world.

Favourite Elvine jacket:
Emma and Monica are the best-looking jackets ever. They’re to die for!

Adam Wladis is the bass player in several Swedish bands such as Union Carbide Productions, Kulvert and c/o Night. He has played with great Swedish artists such as Ebbot Lundberg and Freddie Wadling. Adam is also known for being enormously fun to be with and if you ever bump into him at a party, he’ll be the life and soul of the evening!

What’s your style?
It’s a fairly consistent look with a simple jacket and skinny jeans or chinos, mostly dark clothes. I’m styled by my girlfriend, which is probably my fashion salvation.

What do you do for Elvine?
Have photos taken in their amazing clothes.

What do you love about Gothenburg?
It’s quite an ugly city and really badly planned, which opens up opportunities to think along new lines – and there are a lot of creative people who are doing just that, which makes the city interesting.

What do you hate about Gothenburg?
The segregation and the fact that once people have children they move out and go and live in dormitory towns away from the city centre.

Favourite part of Gothenburg:
I love walking round the lakes in the Delsjö area. Hisingen is good too.

Favourite place in Gothenburg:
Restaurang Salko in Hisingen. They serve the best cevapi in town with fabulous kaymak, ajvar and Bosnian bread.

Where are you off to next?
I’ve got a hankering for Lagos on the Portuguese coast but next I’ll be going to Bosnia and Croatia because I want to be there even more.

Recommend an Instagram account:
@endlessboogie

What makes you laugh?
I laugh the most at things that aren’t meant to be funny. Embarrassment, accidental comedy, uncomfortable situations. Probably because I’m so neurotic myself. And Louis C.K. and Curb Your Enthusiasm (Larry David) of course.

What should retail staff bear in mind?
Sensing whether customers want help, and in what way. I think you can often tell from the customer’s face as long as you pay attention and are empathetic.

The best store in the world:
Ross & Daughters on Houston Street, NY (Lower East Side). The store is 103 years old and serves Jewish food – mainly fish. They make a fabulous salmon bagel.

Favourite Elvine jacket:
My burgundy Bill – it’s a great colour and precisely as minimalist as I want my jacket to be, in my perhaps predictable but sustainable way.